The New Jersey Tide
Sandy Hook to Cape May, every day.
← Home
About

Privacy policy

What the Tide records when you read it, what it never does, and the choices you have.

Last updated: October 15, 2026

This policy covers www.newjerseytide.com, the website of The New Jersey Tide (“the Tide”, “we”).

The short version

  • You can read everything on the Tide without an account, and nothing on the site asks for your name or email address.
  • The Tide’s own code sets no cookies. Cloudflare, which runs the site, may set a security cookie, and ads served by Google use cookies, as explained below.
  • We count visits, not visitors: our server keeps daily totals for each page, with no IP address, browser details or other identifier attached.
  • We never sell or rent information about our readers.

What your browser keeps

So that each story and page is counted once a day rather than once a click, the site keeps a small record in your browser’s local storage, under the name nes_v: which stories and pages this browser has opened, how many times, and when. Entries more than 24 hours old are no longer used, and are removed the next time the site updates the record. The record stays on your device. It is not a cookie, and it is never sent to us. Clearing your browser’s data for this site removes it.

What our server records

The first time in 24 hours that this browser opens a page, it tells our server which page it was, and the server adds one to that page’s total for the day. The pages it counts are a fixed list: the homepage, the county and town pages, the About, How We Use AI, Privacy and Search pages, and one shared total for all stories. When that page is a story, the server also adds one to the story’s overall total and to its total for the day; the overall totals decide the “Most read” list.

With the first of these reports after the site loads, your browser also sends the address of the page that linked you here, as the browser reports it, if there was one. The server keeps only that site’s name, such as google.com, adds one to its total for the day, and discards the rest of the address at once. Pages you open after that are recorded only as moves within the site.

None of these totals carries your IP address, your browser’s details or any identifier, so they cannot be traced back to you.

Your IP address

Like every website, ours can only answer your browser by knowing its internet (IP) address. Our server never writes IP addresses to its database, its files or its logs. It holds them in memory only, to limit abuse. The one such check a reader meets is on story views: the server remembers, in memory, that an address has just viewed a story, so that a single address counts as at most one view of a story an hour, which stops anyone pushing a story up the “Most read” list by reloading it. An entry stops counting after an hour, and it is dropped when that list fills up (the oldest go first) or when the server restarts. The same kind of in-memory check limits password attempts on the editors’ sign-in page, which readers never use.

Searching

Search runs entirely in your browser, against the stories the page has already loaded. What you type is not sent to our server, and we do not record it. The words do appear in the page’s address (/search?q=…), so if you reload or share that address, it reaches Cloudflare like any other web address.

Cookies

The Tide’s own code sets no cookies. Two kinds may appear all the same:

  • Cloudflare, which delivers and protects the site, may set a strictly necessary security cookie, for example while it checks whether a visitor is a person or an automated program.
  • When the Tide shows ads, Google and its partners use advertising cookies, which Google’s ad code may store under this site’s address as well as its own, as described under “Advertising” below.

The services that see your visit

  • Cloudflare hosts the site and delivers every page, and every request to our server passes through it. To do that and to protect the site from attacks, it processes your IP address and the details of each request, such as the address requested and your browser’s description of itself. Its privacy policy is at cloudflare.com/privacypolicy.
  • Google Fonts supplies the site’s typefaces. To show them, your browser fetches them from Google’s servers, which receive your IP address and browser details with that request. Google explains how it handles that information at developers.google.com/fonts/faq/privacy.
  • Google AdSense serves ads when the Tide shows them; see “Advertising”.

Our server itself, which keeps the daily totals described above, runs on a machine we rent from DigitalOcean. Apart from the advertising described below, the site runs no third-party analytics or tracking code: no Google Analytics and no social-media pixels.

Advertising

The Tide may show ads served by Google. When it does:

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites.
  • Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet.
  • You can opt out of personalized advertising in Google’s Ads Settings. You can also opt out of many third-party vendors’ use of cookies for personalized advertising at www.aboutads.info.
  • Visitors in the European Economic Area, the United Kingdom and Switzerland are shown a consent message, provided by Google, that asks for their choice before their information is used for ads.

How Google uses information from the sites that show its ads is explained at policies.google.com/technologies/partner-sites. Ads appear only on the homepage, on stories and on the county and town pages, each one labeled “Advertisement”. They never appear on this page, the About pages, search results or error pages, and never inside the note at the end of a story that says how it was made.

Email

If you write to [email protected], Cloudflare Email Routing forwards your message to the editors’ inbox, where the email provider that hosts it stores it like any other email. We use what you send, including your address, to read it, to reply, and to act on it, for example by correcting a story. We do not add you to any mailing list.

Newsletters and accounts

The Tide has no newsletter yet and no reader accounts. If we start a newsletter, this page will say what it collects before signups open.

The only accounts are the editors’, on a separate site for publishing. Signing in there starts a session: a random key that the browser keeps until its tab is closed, and that our server stores only in scrambled (hashed) form and stops accepting after 14 days, or as soon as the editor signs out.

Selling and sharing

We do not sell or rent information about our readers. We share it with no one except the services named on this page, which handle it to run the site and, when ads are shown, to serve them.

Children

The Tide is a general news site and is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has sent us some, write to us and we will delete it.

Links to other sites

The site links to a few others, such as Audience Builders, which built it, and the Google and Cloudflare pages named here. Those sites have privacy policies of their own.

Changes to this policy

If we change how the site handles information, we will update this page and the date at the top.

Contact

Questions about this policy, or a request about information we hold, go to [email protected].